Our STory

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NO BLENDS

 

NO HERBS

 

NO BROKEN LEAVES

 

NO ILLUSION

 
 
 

Esteemed stands for the truth in tea. We obsess over every single detail and are driven to innovate. We believe the best teas come from the world’s very best growers. We believe that the best teas should not be hidden in local tea shops, but exposed and made accessible to both connoisseurs and tea newbies. We believe there is a tea passion in every individual, and our mission is to help you grow it.

 

Our journey took us to places where tea is more than just a tradition, but an enshrined way of life with a deep system of values. We believe in honoring these values through ethical practices that support the growers while respecting the environment. Through radical transparency, we aim to cultivate the trust needed for you to discover tea anew, invite the tradition into your life and make it your own.

 

Esteemed is vibrant, playful, and ready to create a category-redefining experience for tea snobs and newbies alike. Consider this your invitation to find yourself in the Esteemed company and the world of exquisite single origin oolong teas.

 

  "採出一個自由,喝出一個夢想"

 
 
 
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Special thanks to many who have helped making ETC happen: Shih-An Yu, Camila Moura, Anthonia Chang, Rita Wong, Cheng De Zhan, Christine Wu, Peter Liao, Kevin Chen, Sebrina Hu,General Wu, Emma Wang, Sheng Chen, Andy Kim, Byron Chou, Phoebe Tsai, Powell Yang.

- YOUR ETC TEAM